If you’ve been chosen to review a piece of gear from any company through your blog, it’s *suggested* that you disclose your relationship between you and the company. To keep this simple, the FTC has created a few short videos for you to watch. It’s all pretty simple, straight forward and will help you close out your review process the right way.
Video 1 Link: What’s new about the Endorsement Guides?
Video 2 Link: Why did the FTC update the Endorsement Guides?
Video 3 Link: What do the Endorsement Guides mean for bloggers? And let me post that video here….
Video 4 Link: How do bloggers follow the Endorsement Guides? And again, this is a good video to post here as well….
Video 5 Link: Is the FTC planning to sue bloggers? (we certainly hope not, and according to the video, it’s simple to avoid that)
Video 6 Link: Where to go for more information
And there you have it, the official guidelines. Now, here’s a few real live Outdoor Blogger disclosures to look at as examples. Remember, you can write it anyway you’d personally like as long as you’ve explained your relationship with the company that provided the gear. Easy right?
The preview copy of ‘The Lost World of Mr. Hardy’ featured in this product review was provided to me at no cost by Trufflepig Films, the producers of the this film; I currently hold no association with Trufflepig Films, Andy Heathcoate, or Heike Bachelier whatsoever. As with all independent gear reviews at Troutrageous!, I try my best to keep my reviews honest and unbiased. If something is good, it deserves applause; if it sucks, I’ll let you know that too. That said, I probably wont waste my or your time writing a post about something that sucks, unless it’s really that bad.
As with all reviews on Lunker Hunt, the following review is my honest opinion, I received the RIO Smallmouth Bass fly linefree of charge and agreed to provide a review in exchange. Lunker Hunt is not sponsored by or associated with RIO and is accepting no other compensation, monetary or otherwise, in exchange for this review. My independent status may change in the future but, as of the date of publication, no relationship other than described above has been pursued or established.
Kirk received the Sage DXL Typhoon free of charge to test and review. The opinions expressed above are his independent thoughts and experiences.