As the media world continues to change, bloggers are becoming more and more relevant–they have more influence and more readers than ever before. In response, TU is working to reach out to outdoor bloggers in hopes of informing them of the organization’s work from coast to coast.
Unfortunately, media services and press release distribution services aren’t–at least for now–capable of delivering TU materials to bloggers, largely because they don’t catalog contact information very effectively for bloggers who, for the most part, don’t work full-time at the computer and aren’t officially “recognized” as media outlets.
We know better. We understand the power of the blogosphere and the influence bloggers have. Further, we understand that reaching outdoor bloggers is a great way of hitting a highly targeted audience.
With that in mind, we wanted to make Trout Unlimited’s press releases and media outreach materials available to bloggers so they, just like traditional newspaper or online reporters, can stay abreast of what TU is doing across the country and, if they choose, get in touch with TU staff for more information.
To get on the list of bloggers receiving TU press releases, please contact me at chunt (at) tu.org and I’ll make sure you get all the releases we produce at the same time our service delivers them to the “mainstream” media. When you drop me a note, just give me the contact information you’re most comfortable sharing. We won’t sell or distribute your information to anyone else outside of TU.
Thanks in advance for your interest in Trout Unlimited, and thanks for the great work you do–keep blogging away!
- Chris Hunt